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Filtering by: Subject Sales personnel Academic Affiliation Apparel, Interiors, and Merchandising

Effect of consumers' and salespersons' age on perceptions of salespeople

Creator:

Cho, Shi Jean

Abstract:

Physical appearance is one of the most important cues that an individual uses in forming an impression of another person. Researchers have found that perceptions of age are negatively related to perceptions of physical attractiveness. Because salespeople are influential in affecting a store's sales, especially for nondurable goods (Undell, 1972),...

Resource Type:

Masters Thesis