Index Catalog // ScholarsArchive@OSU

The impact of unsolicited behavioral tracking practices on consumers' shopping evaluations and attitudes toward trusted online retailers

Creator:: Jai, Tun-Min
Abstract:: The purpose of the present study is to examine consumers' privacy concerns in the online shopping context. Drawing from Social Contract Theory, the present study proposed a structure equation model to examine how consumers' evaluations of online shopping experiences (perceived benefit, risk and fairness) and attitudes (trust, moods, and repurchase...
Resource Type:: Dissertation
Full Text:: . Although researchers in the public policy and marketing fields have conducted studies about consumers

Homeownership : still the American Dream? Perceptions of homeownership in the post crisis era

Creator:: Micek, Thomas P.
Abstract:: "The American Dream" is an expression familiar to all Americans and the realization of the American Dream is tied closely to homeownership (Clinton, 1995). The recent financial crisis, with the housing and financial markets at levels not seen since the Great Depression, has resulted in widespread unemployment, continually dropping home...
Resource Type:: Masters Thesis
Full Text:: Concepts from Q38. In your opinion, what, if any, is the best reason to rent rather than own a house

Effect of consumers' perceptions of political figures on source credibility and attitude toward apparel

Creator:: Stewart, Lauren M.
Abstract:: Throughout history, there have been many examples of political figures who have influenced fashion: from Theodore Roosevelt to Jacqueline Kennedy to Michelle Obama. Companies have taken advantage of the influence that political figures have as fashion opinion leaders, even going so far as to purchase keywords such as "Michelle Obama"...
Resource Type:: Masters Thesis
Full Text:: (fashion opinion leaders) adopt and introduce the new fashion to followers. The general public may be

Perceptions of residential grab bars among community dwelling seniors

Creator:: Thrall, Patti L.
Abstract:: Despite the perceived importance of grab bars to facilitate aging-in-place and healthy aging, many community-dwelling older adults do not have them installed. The aim of this study was to investigate predictors of grab bar installation among well-educated community dwelling seniors. Data was collected quantitatively through an electronic survey of Oregon...
Resource Type:: Masters Thesis
Full Text:: situations such as hotels, hospitals, homes of peers or relations, home improvement shows or other public

Occupant satisfaction in a LEED registered building

Creator:: Anderson, Amy A.
Abstract:: The purpose of this study was to look at occupant satisfaction with Kelley Engineering Center, a LEED registered building. Results from a post-occupancy evaluation of Kelley conducted in spring 2006 were compared to those from a pre-occupancy survey of occupants in non-green buildings disseminated in spring 2005. The results showed...
Resource Type:: Masters Thesis
Full Text:: traffic congestion, all leading to improved community safety, public health, and well-being. These same

The effect of reputation systems and on-line chat services on consumers' responses towards unfamiliar retailers

Creator:: Zhang, Ruirui
Abstract:: Creating effective functions in website designs that reduce consumers' anxiety in shopping online is a challenge common to most e-retailers. The present study investigated the roles of online reputation systems and instant chat services in decreasing customer perceived risk and increasing initial trust in unfamiliar e-retailers. Therefore, the reputation system...
Resource Type:: Masters Thesis

Indoor cycling wear : a needs assessment

Creator:: Ho, Yi-Ling
Abstract:: As designer it is important to understand the needs and wants of the consumer. In sportswear design it is particularly important to know what consumers think they want and what are the physical movements needs which the apparel must meet. This study was developed to provide the researcher with a...
Resource Type:: Masters Thesis

The effect of retailers' rebranding processes on consumers' perceptions of a rebranded brand

Creator:: She, I-Hui
Abstract:: When apparel companies and retailers attempt to strengthen their established brands and existing markets, there are two primary strategies for companies and retailers: 1) adopting a new designer for an existing brand to attract a new target customer, and/or 2) adding a product design line to an existing brand to...
Resource Type:: Masters Thesis
Full Text:: on author’s considered opinion that including all 42 traits as considerations within the study

Consumers' shopping value and their responses to visual merchandise displays in an in-store retail setting

Creator:: Fister, Sarah E.
Abstract:: The purposes of this study were to investigate consumers' responses (aesthetic response, approach response, and perceived risk) to two types of visual merchandise displays (full size mannequin and flat hanging display) in an in-store retail setting. An interest for this study arises from retailers' constant effort to differentiate themselves from...
Resource Type:: Masters Thesis

ScholarsArchive@OSU

The impact of unsolicited behavioral tracking practices on consumers' shopping evaluations and attitudes toward trusted online retailers

Homeownership : still the American Dream? Perceptions of homeownership in the post crisis era

Effect of consumers' perceptions of political figures on source credibility and attitude toward apparel

Perceptions of residential grab bars among community dwelling seniors

Occupant satisfaction in a LEED registered building

The effect of reputation systems and on-line chat services on consumers' responses towards unfamiliar retailers

Indoor cycling wear : a needs assessment

The effect of retailers' rebranding processes on consumers' perceptions of a rebranded brand

Consumers' shopping value and their responses to visual merchandise displays in an in-store retail setting

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