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Filtering by: Academic Affiliation Industrial Engineering and Industrial Arts Date issued sim 1970-12-15

An application of one-factor and two-factor information channel models to marketing research problems

Creator:

Shirland, Larry Elwyn

Abstract:

This thesis presents an introduction to Marketing Research concepts, relates Operations Research to Marketing Research and discusses the limitations of each. An Information Theory approach based on Shannon's fundamental theorems and extended by Kunisawa is applied to one-factor and two-factor marketing problems. The objective of one-factor information channel models is...

Resource Type:

Masters Thesis