Index Catalog // ScholarsArchive@OSU

The effect of reputation systems and on-line chat services on consumers' responses towards unfamiliar retailers

Creator:: Zhang, Ruirui
Abstract:: Creating effective functions in website designs that reduce consumers' anxiety in shopping online is a challenge common to most e-retailers. The present study investigated the roles of online reputation systems and instant chat services in decreasing customer perceived risk and increasing initial trust in unfamiliar e-retailers. Therefore, the reputation system...
Resource Type:: Masters Thesis
Full Text:: Master of Science in Design and Human Environment presented on November 7, 2011 Title: The Effect

Effect of consumers' perceptions of political figures on source credibility and attitude toward apparel

Creator:: Stewart, Lauren M.
Abstract:: Throughout history, there have been many examples of political figures who have influenced fashion: from Theodore Roosevelt to Jacqueline Kennedy to Michelle Obama. Companies have taken advantage of the influence that political figures have as fashion opinion leaders, even going so far as to purchase keywords such as "Michelle Obama"...
Resource Type:: Masters Thesis
Full Text:: _____________________________________________________________________ Chair of the Department of Design and Human Environment

The effect of retailers' rebranding processes on consumers' perceptions of a rebranded brand

Creator:: She, I-Hui
Abstract:: When apparel companies and retailers attempt to strengthen their established brands and existing markets, there are two primary strategies for companies and retailers: 1) adopting a new designer for an existing brand to attract a new target customer, and/or 2) adding a product design line to an existing brand to...
Resource Type:: Masters Thesis
Full Text:: of Master of Science in Design and Human Environment presented on September 16, 2010. Title: The

The impact of unsolicited behavioral tracking practices on consumers' shopping evaluations and attitudes toward trusted online retailers

Creator:: Jai, Tun-Min
Abstract:: The purpose of the present study is to examine consumers' privacy concerns in the online shopping context. Drawing from Social Contract Theory, the present study proposed a structure equation model to examine how consumers' evaluations of online shopping experiences (perceived benefit, risk and fairness) and attitudes (trust, moods, and repurchase...
Resource Type:: Dissertation
Full Text:: ________________________________________________________________________ Chair of the Department of Design and Human Environment

Developing effective presentation strategies for online retailers

Creator:: Yoo, Jungmin
Abstract:: The purpose of the study was to investigate practical guidelines based on empirical evidence for effective website design, including both home page and product pages. This research consists of two consecutive empirical studies. Study 1 was one factor (home page design: image- vs. text-oriented home page) between-subjects design with two...
Resource Type:: Dissertation
Full Text:: the degree of Doctor of Philosophy in Design and Human Environment presented on April 29, 2010

Consumer responses after an unsatisfactory online apparel shopping and return experience: shopping orientation and perceived justice approaches

Creator:: Cha, Seunghee
Abstract:: Although there has been a rapid growth in online apparel sales and online apparel shopping during the last several years, consumers still have concerns when they purchase apparel products online (ComScore, 2007; Dunne & Lusch, 2005; ITFacts E-commerce, 2007). From the online apparel shoppers’ perspective, online apparel shopping involves a...
Resource Type:: Masters Thesis
Full Text:: _____________________________________________________________________ Chair of the Department of Design and Human Environment

The effects of window display setting and background music on consumers' mental imagery, arousal response, attitude, and approach-avoidance behaviors

Creator:: Ti, Chihmin
Abstract:: Window displays are an important means by which retailers communicate with both current and potential consumers. The present study investigated how the use of context setting (with or without) in a window display and background music (with or without) influence consumers' mental imagery, arousal response, attitude toward the display, and...
Resource Type:: Masters Thesis
Full Text:: degree of Master of Science in Design and Human Environment presented on June 5, 2009. Title: The

Consumer clothing inventory management

Creator:: Cluver, Brigitte Gaal
Abstract:: The primary objective of the present research, which investigated consumer behavior regarding the storage of clothing items no longer worn, was to develop a model that describes and explains the process of consumer clothing inventory management. Data were collected via in-depth interviews of twenty-two adult female and male informants. Guided...
Resource Type:: Dissertation
Full Text:: : Major Professor, representing Design and Human Environment Chair of the Department of Design

In search of the dress : an analysis of the consumer decision making process of brides

Creator:: Weiss, Jennifer D.
Abstract:: The US bridal industry has grown over the last 80 years to become a multibillion dollar industry. Surprisingly, little research has been conducted concerning the consumer behavior of brides. The bride is in a situation where purchase decisions need to be made. She has many things she will purchase over...
Resource Type:: Masters Thesis
Full Text:: _____________________________________________________________________ Chair of the Department of Design and Human Environment

Relationships among individuals’ personality, self esteem, age, perceived social support, appearance schema, appearance appraisal and, body image coping Strategies

Creator:: Reddy Linga, Shweta
Abstract:: This study investigated the relationships among the individual’s chronological age, personality, perceived social support, appearance schema, appearance appraisal and the resultant coping strategies to overcome body dissatisfaction. Thirty four hypotheses were developed to meet the objectives of this study. The objectives were achieved by conducting two studies. Each of the...
Resource Type:: Dissertation
Full Text:: Shweta Reddy Linga for the degree of Doctor of Philosophy in Design and Human Environment presented on

ScholarsArchive@OSU

The effect of reputation systems and on-line chat services on consumers' responses towards unfamiliar retailers

Effect of consumers' perceptions of political figures on source credibility and attitude toward apparel

The effect of retailers' rebranding processes on consumers' perceptions of a rebranded brand

The impact of unsolicited behavioral tracking practices on consumers' shopping evaluations and attitudes toward trusted online retailers

Developing effective presentation strategies for online retailers

Consumer responses after an unsatisfactory online apparel shopping and return experience: shopping orientation and perceived justice approaches

The effects of window display setting and background music on consumers' mental imagery, arousal response, attitude, and approach-avoidance behaviors

Consumer clothing inventory management

In search of the dress : an analysis of the consumer decision making process of brides

Relationships among individuals’ personality, self esteem, age, perceived social support, appearance schema, appearance appraisal and, body image coping Strategies

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