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Filtering by: Subject Leafhoppers -- Behavior -- Oregon Advisor Burns, Leslie Davis

A cross-national comparison of parent-consumers' evaluative critieria used in purchasing pre-school children's apparel

Creator:

Chen, Pei-Chun

Abstract:

The children's apparel industry is a fast-growing industry in the United States. It is important to determine what factors are considered as the most important when parents purchase their pre-school children's clothing. To gain a better understanding of parent-consumers' purchasing behavior of pre-school children's apparel, this study focused on parent-consumers'...

Resource Type:

Masters Thesis

Full Text:

better understanding of parent-consumers' purchasing behavior of pre-school children's apparel, this
Indian apparel consumption : a cross-cultural comparison of first generation Indian and the second-generation Indian American females

Creator:

Kaur, Jatinder

Abstract:

The increased ethnic diversity of the U.S. population, including an increase of Indian immigrants, calls for an investigation of the Indian apparel consumption differences among first generation Indians and second generation Indian American females within the United States market. This study examined the Indian apparel consumption behavior of two levels...

Resource Type:

Masters Thesis

Full Text:

States market. This study examined the Indian apparel consumption behavior of two levels of generation