Index Catalog // ScholarsArchive@OSU

Creator:: Ti, Chihmin
Abstract:: Window displays are an important means by which retailers communicate with both current and potential consumers. The present study investigated how the use of context setting (with or without) in a window display and background music (with or without) influence consumers' mental imagery, arousal response, attitude toward the display, and...
Resource Type:: Masters Thesis
Full Text:: : Leslie Davis Burns Window displays are an important means by which retailers communicate with both

Creator:: Fister, Sarah E.
Abstract:: The purposes of this study were to investigate consumers' responses (aesthetic response, approach response, and perceived risk) to two types of visual merchandise displays (full size mannequin and flat hanging display) in an in-store retail setting. An interest for this study arises from retailers' constant effort to differentiate themselves from...
Resource Type:: Masters Thesis
Full Text:: in an In-store Retail Setting. Abstract approved: Leslie Davis Burns The purposes

Creator:: Faith, Jennifer
Abstract:: Use of the Internet for health information has been gaining popularity, and some studies suggest an increase in the use of online interactive peer-to-peer forums for seeking health information. Internet health information-seeking is especially popular among those with stigmatized conditions such as obesity, and negative healthcare experiences have been linked...
Resource Type:: Dissertation
Full Text:: present (Dr. Adam Branscum, Dr. Ellen Smit, Dr. Marie Harvey, Dr. Minjeong Kim, and Dr. Donna Champeau

Creator:: Jai, Tun-Min
Abstract:: The purpose of the present study is to examine consumers' privacy concerns in the online shopping context. Drawing from Social Contract Theory, the present study proposed a structure equation model to examine how consumers' evaluations of online shopping experiences (perceived benefit, risk and fairness) and attitudes (trust, moods, and repurchase...
Resource Type:: Dissertation
Full Text:: , Dr. Jimmy Young, Dr. Kathy Greaves, Dr. Marilyn Read, Mary Pedersen, Carol Caughey and my dear DHE

Creator:: Reddy Linga, Shweta
Abstract:: This study investigated the relationships among the individual’s chronological age, personality, perceived social support, appearance schema, appearance appraisal and the resultant coping strategies to overcome body dissatisfaction. Thirty four hypotheses were developed to meet the objectives of this study. The objectives were achieved by conducting two studies. Each of the...
Resource Type:: Dissertation
Full Text:: is my major professor, Dr. Leslie Davis Burns. As my major professor and department chair, she

Creator:: Tokarczyk, John A.
Abstract:: The wood-based building products industry has experienced significant turbulence over the past several decades as a function of multiple forces including among others globalization, product and process innovation, and shifting customer and consumer interest and demands. Collectively, these changes have challenged the historical tenets which have defined industry strategy and...
Resource Type:: Dissertation
Full Text:: suggested or through a hybrid combination of strategies (Dess and Davis, 1984; Hambrick, 1983; Miller and

ScholarsArchive@OSU