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  • Modeling Market Structure of the Spanish Salt Fish Market

    Creator:
    Xie, Jinghua and Myrland, Øystein
    Abstract:
    A significant pattern in Spanish salt fish demand over the last decade has been a steady increase in consumption of frozen light salted fillet, mainly at the expense of traditional wet salted whole consumption. Our findings suggest that a significant trend exists that consumers in Spain prefer purchasing the light...
    Resource Type:
    Conference Proceeding
    Full Text:
    of the Spanish Salt Fish Market Authors: Jinghua Xie, University of Tromsø (Norway) Øystein

  • The Halo Effects of Norwegian Salmon Promotion on EU Atlantic Salmon Demand

    Creator:
    Xie, Jinghua and Myrland, Oystein
    Abstract:
    The Differential Almost Ideal Demand System (AIDS) is estimated to exam the direct and spillover responses for salmon promotion conducted by the Norwegian Seafood Export Council in EU Atlantic salmon market. The model allows the advertising effect on demand curve to shift and rotate simultaneously. EU demand is segmented by...
    Resource Type:
    Research Paper
    Full Text:
    Vietnam Proceedings HALO EFFECT OF NORWEGIAN SALMON PROMOTION ON EU SALMON DEMAND Jinghua Xie