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Creator:: Xie, Jinghua and Myrland, Oystein
Abstract:: The Differential Almost Ideal Demand System (AIDS) is estimated to exam the direct and spillover responses for salmon promotion conducted by the Norwegian Seafood Export Council in EU Atlantic salmon market. The model allows the advertising effect on demand curve to shift and rotate simultaneously. EU demand is segmented by...
Resource Type:: Research Paper
Full Text:: optimal spending levels (Kinnucan and Myrland, 2000) [15], producer welfare impacts (Kinnucan and Myrland

Creator:: Myrland, Øystein and Kinnucan, Henry W.
Abstract:: In July 1997 a trade agreement between Norway and the European Union went into effect. The agreement specifies an increase in the export levy on Norwegian salmon entering the EU from 0.75% to 3.00% ad valorem. The proceeds of the levy are to be used by the Norwegian Seafood Export...
Resource Type:: Research Paper
Full Text:: -European Salmon Marketing Campaign in Germany and France Øystein Myrland* and Henry W. Kinnucan

Creator:: Huynh, Mai Thi Xuan and Myrland, Oystein
Abstract:: The consumption of catfish in Vietnam has not grown enough to match their increased production. The objective of this study is to explore the factors that influence the decision process of catfish consumers in Vietnam. The findings provide information for the Vietnamese catfish industry to better attract more domestic consumers...
Resource Type:: Research Paper
Full Text:: , htxuanmai@yahoo.com Oystein Myrland, Norwegian College of Fishery Science, University of Tromso

Creator:: International Institute of Fisheries Economics and Trade
Abstract:: This alphabetical listing of authors was linked to the papers on the original CD version of the proceedings.
Resource Type:: Conference Proceeding
Full Text:: (Presentation 1, Presentation 2) Murillas-Maza, Arantza Murshed-e-Jahan, Khondker Myrland, Oystein (Presentation

Creator:: Armbruster, Walter J.
Abstract:: The seafood industry is one part of the food industry competing for consumer protein demand. Generic advertising or promotion offers one approach to expand that demand. Generic promotion programs focus on market expansion involving an entire industry or segment. They involve advertising directly to the final consumer or to institutional...
Resource Type:: Research Paper
Full Text:: and Measurement of Keithly, Walter R. and Kenneth J. Roberts. “Conceptual ( . Oystein, Myrland and

Creator:: Armbruster, Walter J.
Abstract:: The seafood industry is one part of the food industry competing for consumer protein demand. Generic advertising or promotion offers one approach to expand that demand. Generic promotion programs focus on market expansion involving an entire industry or segment. They involve advertising directly to the final consumer or to institutional...
Resource Type:: Conference Proceeding
Full Text:: and Measurement of Keithly, Walter R. and Kenneth J. Roberts. “Conceptual ( . Oystein, Myrland and

Creator:: International Institute of Fisheries Economics and Trade
Abstract:: The table of contents is arranged alphabetically by session title. All authors and paper titles are listed.
Resource Type:: Conference Proceeding
Full Text:: Research-Based Campaign Oystein Myrland and Henry W. Kinnucan: Measuring the Effects of the 1998/99

Creator:: International Institute of Fisheries Economics and Trade
Abstract:: The Conference Program for IIFET, held July 10-14 in Corvallis, Oregon. Program lists the sessions by date and time and includes the session titles, speakers and paper titles.
Resource Type:: Conference Proceeding
Full Text:: : Generic Versus Brand Promotion: A Model With Application to International Trade Øystein Myrland

Creator:: International Institute of Fisheries Economics and Trade
Abstract:: Participants are listed alphabetically. Additional authors may appear on individual papers.
Resource Type:: Conference Proceeding

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