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Filtering by: Subject Apples -- Varieties -- Oregon Degree Field Agricultural and Resource Economics

A Demand System Analysis of Marketing Strategies for Apples and Pears in the Conventional Supermarket Environment

Creator:

McFetridge, Marc V.

Abstract:

This research examines how marketing strategies of produce managers affect consumer expenditures for fresh apples and pears. The objective of this study is to determine how display size, point-of-purchase material, product origin, product information and display placement impact consumer expenditures for fresh apples and pears. These variables were incorporated into...

Resource Type:

Masters Thesis