Index Catalog // ScholarsArchive@OSU

Clothing evaluative criteria : a comparison between hedonic shoppers and utilitarian shoppers

Creator:: Yeh, Chun-Lan
Abstract:: According to Engel, Blackwell, and Miniard (1993), evaluative criteria is defined as "the standards and specifications used by consumers to compare different products and brands" (p.51). Many studies have investigated factors that might influence the importance of clothing evaluative criteria used by consumers in the decision making process. However, few...
Resource Type:: Masters Thesis
Full Text:: . Minjeong Kim and Dr. Cris Ward. Their times, encouragement, and assistances are gratefully acknowledged

Perceived and preferred coach communication behaviors of cross-country athletes according to gender

Creator:: Childs, Michelle L.
Abstract:: This study sought to gain a better understanding of the communication behaviors between coaches and male and female athletes. Four focus groups (male coach and male athletes, male coach and female athlete, female coach and male athletes, and female coach and female athletes) were used to assess athletes' perceptions of...
Resource Type:: Masters Thesis
Full Text:: . I would also like to give thanks for my other committee members, Dr. Minjeong Kim and Dr. Stewart

The projection of self versus perception of self : comparison of the meaning of clothing intended by the wearer and perceived by others

Creator:: Smith, Caroline M.
Abstract:: Clothing is wrought with symbolism. Each day when outfits are selected and worn, messages are being sent and received, categorizing the wearer. The self and the many different roles that it plays in society are important factors in determining a personal appearance. We try to reflect our internal concept of...
Resource Type:: Masters Thesis
Full Text:: with. Thanks to Dr. Minjeong Kim and Peter Betjemenn for being on my committee. Your ad- vice

The effects of retail store lighting and shelf height on consumer' feeling of safety and behavior

Creator:: Mouhoubi, Farida
Abstract:: This study aims to identify the effect of different lighting conditions and shelf height in a retail store environment on emotional states, feeling of safety and behavioral intentions. Lighting and store fixture height are two retail store components that can affect consumers’ emotional states and therefore their shopping experience. This...
Resource Type:: Masters Thesis
Full Text:: student committee: Dr. Minjeong Kim, Dr. Seunghae Lee and Dr. Urszula Iwaniec for their feedback and

Deliver knowledge or touch the mind? The effect of informational and emotional advertisement strategy on sportswear brand attitude and recall

Creator:: Lee, Jennifer J.
Abstract:: The purpose of the present study was to investigate the effect of advertisement strategy (informational, positive emotional, negative emotional) and brand awareness (high, low awareness) on brand name recall and change in brand attitude. The study extends previous research by focusing on the sportswear market and including personal involvement towards...
Resource Type:: Masters Thesis
Full Text:: my co-major professor, Dr. Minjeong Kim, for always being there to listen and giving precious

Determinants of consumer behavior toward counterfeit products: involvement and the attitude toward brand equity

Creator:: Cheng, Yu-Chi
Abstract:: Counterfeits, unauthorized copies of a product presented for sale as if they were the legitimate manufacturer's product, are creating a sizeable and growing problem for the apparel and accessory industries (Olsen & Granzin, 1993). The purpose of the study was to investigate the relationship between consumers' likelihood of knowingly purchasing...
Resource Type:: Masters Thesis
Full Text:: : Dr. Minjeong Kim, Dr. Hal Koenig, and Dr. Chris Ward. Their time and assistance are gratefully

Effect of consumers' perceptions of political figures on source credibility and attitude toward apparel

Creator:: Stewart, Lauren M.
Abstract:: Throughout history, there have been many examples of political figures who have influenced fashion: from Theodore Roosevelt to Jacqueline Kennedy to Michelle Obama. Companies have taken advantage of the influence that political figures have as fashion opinion leaders, even going so far as to purchase keywords such as "Michelle Obama"...
Resource Type:: Masters Thesis
Full Text:: also like to thank my graduate committee members, Dr. Minjeong Kim, Dr. Colleen Bee and Dr. Mark

Designers from United States, Taiwan and South Korea develop hanbok inspired apparel: a cultural comparison of design elements

Creator:: Song, Sarah S.
Abstract:: The purpose of this study was to determine differences in the way a designer designs because of his or her cultural background. For example, would a designer from the US design with the same components of design in mind as someone from another country? The objective was not to explore...
Resource Type:: Masters Thesis
Full Text:: motivation and inspiration. Thank you, Dr. Burns, Dr. Kim and Dr. Tilt, for your valuable support, time

The effects of window display setting and background music on consumers' mental imagery, arousal response, attitude, and approach-avoidance behaviors

Creator:: Ti, Chihmin
Abstract:: Window displays are an important means by which retailers communicate with both current and potential consumers. The present study investigated how the use of context setting (with or without) in a window display and background music (with or without) influence consumers' mental imagery, arousal response, attitude toward the display, and...
Resource Type:: Masters Thesis
Full Text:: have doubts in the process; also many thanks to my committee members, Dr. Minjeong Kim, Dr. Marilyn

Consumers' shopping value and their responses to visual merchandise displays in an in-store retail setting

Creator:: Fister, Sarah E.
Abstract:: The purposes of this study were to investigate consumers' responses (aesthetic response, approach response, and perceived risk) to two types of visual merchandise displays (full size mannequin and flat hanging display) in an in-store retail setting. An interest for this study arises from retailers' constant effort to differentiate themselves from...
Resource Type:: Masters Thesis
Full Text:: representative, Dr. Minjeong Kim’s help throughout this process has been much appreciated and I have learned so

ScholarsArchive@OSU

Clothing evaluative criteria : a comparison between hedonic shoppers and utilitarian shoppers

Perceived and preferred coach communication behaviors of cross-country athletes according to gender

The projection of self versus perception of self : comparison of the meaning of clothing intended by the wearer and perceived by others

The effects of retail store lighting and shelf height on consumer' feeling of safety and behavior

Deliver knowledge or touch the mind? The effect of informational and emotional advertisement strategy on sportswear brand attitude and recall

Determinants of consumer behavior toward counterfeit products: involvement and the attitude toward brand equity

Effect of consumers' perceptions of political figures on source credibility and attitude toward apparel

Designers from United States, Taiwan and South Korea develop hanbok inspired apparel: a cultural comparison of design elements

The effects of window display setting and background music on consumers' mental imagery, arousal response, attitude, and approach-avoidance behaviors

Consumers' shopping value and their responses to visual merchandise displays in an in-store retail setting

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