Physical appearance is one of the most important cues
that an individual uses in forming an impression of another
person. Researchers have found that perceptions of age are
negatively related to perceptions of physical attractiveness.
Because salespeople are influential in affecting a store's
sales, especially for nondurable goods (Undell, 1972),...
Culturally based stereotypes are a pervasive force behind quick judgments about behavior, intent, and beliefs which allow individuals to interact efficiently to meet their own goals. Gender stereotypes are present in marketing media and servicescapes, where they define the behavior, needs, and wants of shoppers. The literature on consumer behavior...