The purpose of the present study was to investigate the effect of advertisement strategy (informational, positive emotional, negative emotional) and brand awareness (high, low awareness) on brand name recall and change in brand attitude. The study extends previous research by focusing on the sportswear market and including personal involvement towards...
The purpose of this study was to determine how the popular writer Wilkie Collins used dress and appearance to bring to light concerns about mental illness in his 1859-60 sensation novel The Woman in White. The method of narrative analysis was used to complete this study. Data sheets were developed...
The shoe repair transaction, as it occurs in the 5000 or so remaining shoe repair shops in the United States, is currently unexamined in academic literature for the significance it holds for either shoe repairers or their customers. Making use of both quantitative and qualitative methods of data collection, this...
This thesis examines the postmodern confrontation of representation throughout the oeuvre of Martin McDonagh. I particularly look to his later body of work, which directly and self-reflexively confronts issues of artistic representation & masculinity, in order to gain a more nuanced understanding of his earliest and most controversial plays. In...
This project examines the production histories of two films that Alfred Hitchcock directed, his Hollywood debut Rebecca (1940) and the memorable Psycho (1960). The first chapter explores how Hitchcock succeeded and failed at influencing the picture as he, despite directing the movie, had to follow the vision that his producer,...
Street children are a significant presence in Hue, Viet Nam's tourist center, where they eat, sleep, work, and play. Utilizing ethnographic methods, this study examines how tourism impacts the lives of street children involved in the industry. The street children have generally been compelled to leave home because of adverse...
In order to advocate for a nonviolent future, I argue throughout this thesis that we must redefine our sense of self within a social context. I assert that Communitarianism, which seeks balance between the individual and their many overlapping communities, can situate our identities as less absolute and more constitutive...
This thesis describes the archaeological site content and integrity of the Copeland site (35BE90) in Corvallis, Oregon. The Copeland site is owned by the Benton County Historical Society and is the future home of the Benton County Historical Museum. In 2001, an Oregon State University archaeological field school was conducted...
This thesis uses both feminist and new historic theories to argue that the women's romance novels The Last September (1929) by Elizabeth Bowen and The Country Girl's Trilogy (1960, 1962, 1964) by Edna O'Brien are tragic bildungsroman that subvert and challenge the Irish patriarchal marriage expectations of their respective time...