Index Catalog // ScholarsArchive@OSU

Start Over

Filtering by: Subject Meat -- Oregon -- Portland -- Marketing Peer Reviewed No

Economic and marketing functions in the livestock and meat trade at Portland, Oregon

Creator:

Vrooman, Charles William, 1913-

Abstract:

The purpose of this study is to bring together some data relating to the general structure of the Portland livestock and meat trade and to describe some phases of the functional process of concentration and dispersion in physical terms as well as treat with some factors significant to the marketing...

Resource Type:

Dissertation
A Demand System Analysis of Marketing Strategies for Apples and Pears in the Conventional Supermarket Environment

Creator:

McFetridge, Marc V.

Abstract:

This research examines how marketing strategies of produce managers affect consumer expenditures for fresh apples and pears. The objective of this study is to determine how display size, point-of-purchase material, product origin, product information and display placement impact consumer expenditures for fresh apples and pears. These variables were incorporated into...

Resource Type:

Masters Thesis
Consumer preferences for seafood information attributes

Creator:

Fonner, Robert C.

Abstract:

Changes in consumer preferences have created a need for developing differentiated and higher valued seafood products. Providing consumers with more information about seafood products at the time of purchase has been suggested as a way of differentiating seafood and promoting healthy fisheries. A discrete choice experiment conducted at high-end grocery...

Resource Type:

Masters Thesis