According to Engel, Blackwell, and Miniard (1993), evaluative criteria is defined as "the standards and specifications used by consumers to compare different products and brands" (p.51). Many studies have investigated factors that might influence the importance of clothing evaluative criteria used by consumers in the decision making process. However, few...
This study sought to gain a better understanding of the communication behaviors between coaches and male and female athletes. Four focus groups (male coach and male athletes, male coach and female athlete, female coach and male athletes, and female coach and female athletes) were used to assess athletes' perceptions of...
To explore the possible causes of abusive supervision and rudeness, I used an interactive approach to test whether one domain of implicit personality (implicit aggression) and self-control resource depletion are interactive predictors. By using a sample of 83 students in a large public university in the North Western United States,...
Clothing is wrought with symbolism. Each day when outfits are selected and worn, messages are being sent and received, categorizing the wearer. The self and the many different roles that it plays in society are important factors in determining a personal appearance. We try to reflect our internal concept of...
This study aims to identify the effect of different lighting conditions and shelf height in a retail store environment on emotional states, feeling of safety and behavioral intentions. Lighting and store fixture height are two retail store components that can affect consumers’ emotional states and therefore their shopping experience.
This...
The purpose of the present study was to investigate the effect of advertisement strategy (informational, positive emotional, negative emotional) and brand awareness (high, low awareness) on brand name recall and change in brand attitude. The study extends previous research by focusing on the sportswear market and including personal involvement towards...
Counterfeits, unauthorized copies of a product presented for sale as if they were the legitimate manufacturer's product, are creating a sizeable and growing problem for the apparel and accessory industries (Olsen & Granzin, 1993). The purpose of the study was to investigate the relationship between consumers' likelihood of knowingly purchasing...
Throughout history, there have been many examples of political figures who have influenced fashion: from Theodore Roosevelt to Jacqueline Kennedy to Michelle Obama. Companies have taken advantage of the influence that political figures have as fashion opinion leaders, even going so far as to purchase keywords such as "Michelle Obama"...
The purpose of this study was to determine differences in the way a designer designs because of his or her cultural background. For example, would a designer from the US design with the same components of design in mind as someone from another country? The objective was not to explore...
Window displays are an important means by which retailers communicate with both current and potential consumers. The present study investigated how the use of context setting (with or without) in a window display and background music (with or without) influence consumers' mental imagery, arousal response, attitude toward the display, and...