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  • Bowling Together: The Making of a Documentary

    Creator:
    Campbell, Casey R.
    Abstract:
    In an attempt to better understand documentary theory and production, I created Bowling Together; a documentary recounting the experiences of one bowling team and looking at the relationship between participation in bowling leagues and civil society. This thesis provided me a first-hand experience at producing a documentary, allowing me to...
    Resource Type:
    Masters Thesis

  • Parenting behaviors : a content analysis of TV family situation comedies

    Creator:
    Bundy, Kaarre A.
    Abstract:
    Parent-characters in televised family programs set examples for viewers who may re-enact their behaviors with real children. This study attempts to determine how much "desirable" and "undesirable" behavior is modeled on these shows, and whether the behaviors are coupled with responses that might encourage or discourage viewer adoption of the...
    Resource Type:
    Masters Thesis
    Full Text:
    McAlexander, who served as graduate school my graduate committee. representative onMuch appreciation for your

  • Sexual identity and familial factors discriminating sexual behaviors in adolescents

    Creator:
    Greaves, Kathleen M.
    Abstract:
    Identifying factors related to adolescent sexual activity is an important issue for health care, education, and public policy. This research explores the idea that sexual identity relates to adolescent sexual activity and the riskiness of the behavior. Sexual identity is composed of many factors, including self-esteem, sexual self-efficacy, body image,...
    Resource Type:
    Masters Thesis

  • Advertising strategy and anthropology : a focused look at consumers and their organizing devices

    Creator:
    Whiddon, Jeremiah J.
    Abstract:
    This thesis was designed and written with advertising stakeholders in mind. The aim of my thesis is to illustrate how listening to and understanding the behavior and voices of consumers from the perspective of a trained anthropologist can improve advertising strategies. My instruments for conducting this research include an in-depth...
    Resource Type:
    Masters Thesis
    Full Text:
    Hackel, Court Smith, and James McAlexander. Also, I would like to thank the chair of the applied

  • The mediating role of hedonic shopping value in apparel shopping satisfaction

    Creator:
    Chang, Eunyoung
    Abstract:
    The purpose of the present study was to investigate the moderating role of hedonic shopping value in shopping experience satisfaction in the context of clothing shopping. Hedonic shopping value is an emotional and hedonic appreciation of shopping. According to the existing literature, consumers' hedonic shopping value is associated with several...
    Resource Type:
    Dissertation
    Full Text:
    McAlexander, and Dr. Anisa Zvonkovic for their constructive and supportive feedback for this dissertation

  • Cooperation and small to medium sized enterprises in Oregon's forest product industry

    Creator:
    Brown, Nicole A.
    Abstract:
    This thesis examines perceptions of cooperation among small to medium sized enterprises (SME) in western Oregon's forest products industry. Recent changes in the industry, such as corporate consolidation, global marketing, and government regulations have created an environment in which many SMEs find it difficult to stay competitive. Cooperation among SMEs...
    Resource Type:
    Masters Thesis
    Full Text:
    McAlexander, and Dr. Carol Caughey, I offer a special thank you. Their editing skills were invaluable as they

  • Uncovering Women's Magazines: Editors' Perspectives on the Relationship between Editorial and Advertising Content in Women's Fashion/Beauty Magazines

    Creator:
    Felesky, C. Leigh
    Abstract:
    This research examines women's magazine editors' perspectives of the relationship between editorial and advertising content in women's magazines. It specifically investigates how this relationship affects both general editorial content and more specifically, social topic stories. Mainstream women's beauty/fashion magazine editors—including editors-in-chief—were queried as to the nature of these relationships. Interviews...
    Resource Type:
    Masters Thesis
    Full Text:
    privacy Acknowledgments Thanks to my committee membersDr. Judy Bowker, Dr. James McAlexander, Dr

  • Consumers' shopping value and their responses to visual merchandise displays in an in-store retail setting

    Creator:
    Fister, Sarah E.
    Abstract:
    The purposes of this study were to investigate consumers' responses (aesthetic response, approach response, and perceived risk) to two types of visual merchandise displays (full size mannequin and flat hanging display) in an in-store retail setting. An interest for this study arises from retailers' constant effort to differentiate themselves from...
    Resource Type:
    Masters Thesis
    Full Text:
    McAlexander and Dr. Urszula Iwaniec for their constructive feedback and guidance. My sincere appreciation

  • Defining the gap : a case study of the on campus residential options at Oregon State University

    Creator:
    Nelson, Rachel C.
    Abstract:
    The decision to attend a university creates many important decisions for a young adult, with one of the most important being the choice of where to live while they make the transition into independent adults. Many choose to live on campus during this critical time. The differences that exist, and...
    Resource Type:
    Masters Thesis
    Full Text:
    : Professor Nancy Rosenberger, Professor Jim McAlexander, Professor Hal Koenig, and Professor Trischa

  • Japanese animation in America and its fans

    Creator:
    Davis, Jesse Christian
    Abstract:
    This research covers Japanese animation and its popularity in the United States. It focuses on hardcore fans for whom this animation has become part of their lives. Using interviews of self-identified anime fans, this research explores how anime fandom has become a part of American life despite originating in a...
    Resource Type:
    Masters Thesis