Index Catalog // ScholarsArchive@OSU

Creator:: Gaal, Brigitte D.
Abstract:: The increasing popularity of catalog shopping has prompted many retailers to enter the market. Consequently, competition among catalog retailers has escalated. To maintain or expand their customer bases, catalog retailers must now find better ways to serve consumers. Many consumers are apprehensive to shop for apparel via catalog because they...
Resource Type:: Masters Thesis
Full Text:: reassurance throughout the project. would also like to thank Dr. Jim McAlexander and Dr. Jon Olson for

Creator:: Harris, Mackenzie Moore
Abstract:: Culturally based stereotypes are a pervasive force behind quick judgments about behavior, intent, and beliefs which allow individuals to interact efficiently to meet their own goals. Gender stereotypes are present in marketing media and servicescapes, where they define the behavior, needs, and wants of shoppers. The literature on consumer behavior...
Resource Type:: Masters Thesis
Full Text:: major professor, Dr. John Young, and members of my committee, Dr. Jim McAlexander and Dr. Nancy

Creator:: Foxworth, Teela
Abstract:: Employees from two different organizations, a public university and a hospital in Oregon, were asked to take part in an interview to assess their perceptions of how race is discussed in their workplace, if racial humor is used in their workplace, if this humor offers an opportunity to discuss race...
Resource Type:: Masters Thesis
Full Text:: . To Dr. Goodnow, Dr. McAlexander, and Dr. Campbell, thank you for taking time out of your busy

Creator:: Vosburg, Matthew D.
Abstract:: The purpose of this study is to analyze the rhetoric provided by New Orleans Saints fans and residents from 2004 to 2007. During this time frame there are two particularly significant events that influence a rhetorical change within the community and a shift in the perception of the New Orleans...
Resource Type:: Masters Thesis
Full Text:: members, including Dr. Trischa Goodnow, Dr. Natalie Dollar, and Dr. Jim McAlexander, for their help and

Creator:: Bell, Meagon M.
Abstract:: Although designer brand denim apparel has been popular since the early 1980’s, the term “premium denim” is a relatively new concept to the apparel industry. This study investigated evaluative criteria used by female consumers when purchasing premium denim jeans. Previous studies have examined evaluative criteria and its importance in purchasing...
Resource Type:: Masters Thesis
Full Text:: process. Many thanks to my minor professor, Dr. Jim McAlexander, and committee members Dr. Minjeong Kim

Creator:: Rickenbach, Mark G., 1968-
Abstract:: Oregon's watershed councils are local, non-regulatory, collaborative forums charged with the recovery of endangered salmon and improving water quality under The Oregon Plan for Salmon and Watersheds. Private forest landowners, given their prominence is owning riparian areas, are central to success of these efforts. Using a statewide survey of watershed...
Resource Type:: Dissertation

Creator:: Stier, Jeanine
Abstract:: The continued growth of the world's population beyond six billion places increasing pressure on natural resources and thus a growing demand for effective management of both resources and the recreational users of these resources. This situation is particularly relevant to the management of Oregon's rivers and growing numbers of nonmotorized...
Resource Type:: Capstone Project
Full Text:: degree. First, I would like to thank my graduate committee members, Dr. Bruce DeYoung, Dr. Jim

Creator:: Fox, Linda Kirk
Abstract:: The purpose of this study was to determine what levels of community satisfaction and personal and household characteristics would result in a model of retirees and pre-retirees and their propensity to move. This study assessed the relationship between certain socio-demographic variables and feelings of overall satisfaction as well as satisfaction...
Resource Type:: Dissertation
Full Text:: another, all served on my graduate committee: Gerry Olson, Sandra Helmick, Jim Mc Alexander, Ruth Stiehl

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