Brands are becoming more relevant in today’s society, especially in order to
differentiate among competitors and in the eyes of the consumer. As a result of this
relevance, it is becoming increasingly more difficult to maintain a strong brand
perception among consumer markets. Therefore, it is fundamental for brands to...
: _____________________________________________________________
KathyMullet
Brands are becoming more relevant in today’s society, especially in order to
The overarching purpose of this research was to determine characteristics of raw materials which impacted the consumption and design process of crafters. The characteristics were related to the three levels of design as described by Donald Norman and the concept of linking value in consumer tribes. The specific focus of...
A line of four garments was designed and developed using the various stages of the design process, based on the idea of translating music into fashion, the intangible into the tangible. The line was inspired by Tchaikovsky’s Symphony No. 4 in F Minor, guided by the composer’s music and symphonic...
The current body armor used by the military does not provide enough fit to women. Female soldiers are ordered to wear body armor that was not built to conform to their bodies. The inadequate body armor could bring more threats than safety to the wearers.
Based on the facts that...
There is very little research on Iranian women’s style preferences. Because of Islamophobia in the media and tensions between the U.S. and Iran, many Iranian women are portrayed as part of a large, vague bloc of Muslim women who are considered to be outside of fashion and wear shapeless black...
Fashion bloggers have become a changing force of the retail industry over the past decade, redefining where consumers look for fashion inspiration, product reviews, and brand credibility. Despite the widespread popularity of fashion bloggers, there is little industry consensus as to what characteristics make a fashion blogger successful and to...
Much research has been conducted to determine the difference between running barefoot verse the traditional heel strike running style. Each style of running requires parts of the foot to strike the ground differently. Shoe companies have addressed these differences by designing different styles of shoes for each running style. This...
Pattern grading is a method of creating multiple sizes of a garment style. Grading to extreme sizes is not recommended since the design and drape of the garment can be distorted. Researchers suggest that customized fit is a solution for creating sizes in a garment style. However, manufacturers continue to...
:
______________________________________________________________
Kathy K. Mullet
Pattern grading is a method of creating multiple sizes of a garment style
Athletic workout clothing is designed to help the wearer stay comfortable, cool,
and dry. There are several different styles of athletic apparel available at retailers and each individual has a preference as to what is comfortable for him or her. Comfort of clothing has traditionally been related to the fabric...
As designer it is important to understand the needs and wants of the
consumer. In sportswear design it is particularly important to know what
consumers think they want and what are the physical movements needs which
the apparel must meet. This study was developed to provide the researcher with
a...