Developing and maintaining customer contacts

Administrative Report Or Publication

Public Deposited

Citeable URL: https://ir.library.oregonstate.edu/concern/administrative_report_or_publications/8c97kq61x

Descriptions

Attribute Name	Values
Creator	Oregon State University. Extension Service Smith, Robert Hansen, Eric, 1968-
Abstract	It has been estimated that a business loses 20 percent of its customers annually. These losses may be a result of competitors’ activities, changing material requirements, changes in purchasing policies, relocation, business failures, retirements, mergers, death, or litigation. In some commodity-like forest products, this percentage may be much higher. Somehow, the lost volume must be recaptured merely to stay even. There are many ways to locate new customers and maintain existing ones. Published October 1996. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
Resource Type	Technical Report
Date Available	2010-12-16T17:24:28+00:00
Date Issued	1996-10
Non-Academic Affiliation	Oregon State University. Extension Service
Series	Extension circular (Oregon State University. Extension Service) Marketing forest products
Subject	Forest products -- Marketing
Rights Statement	Copyright Not Evaluated
Publisher	[Corvallis, Or.] : Oregon State University, Extension Service
Language	English [eng]
Replaces	http://hdl.handle.net/1957/19561

Thumbnail	Title	Date Uploaded	Visibility	Actions
	ec1482-e.pdf	2017-07-05	Public	Download