Administrative Report Or Publication
 

Farmer-to-consumer marketing no. 4 : place of business and product quality

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  • Selecting a good location for a direct farm‑to‑consumer enterprise is of primary importance in direct marketing. Although roadside stands, U-pick operations, and farmers markets can and do operate in different locations and settings, certain key factors contribute to a satisfactory direct market location: • Being on a well‑traveled road near population centers • Having good visibility from the customer’s viewpoint • Being away from sharp curves, hill crests, high‑speed highways, and other hazards to safe entry and exit • Being on the right side of a road leading into town • Having access to all the utilities you will need • Being near other direct marketing enterprises
  • Revised June 2009. A more recent revision exists. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
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