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Strategies for Market Inclusion of Small Scale Fish Farmers of the Tocantins State / Brazil

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  • Fish farming play an important role in the Brazilian household agriculture, in terms of food security and income generation. However, smallholder fish farmers are facing challenges to access markets and they are struggling to maintain a sustainable position in the chain, given the difficulty in producing a competitive cost and the volume required by these current retail channels. Nevertheless, to access the opportunities of adding value requires a high level of organizational management among fish farmers. An increased production scale, quality and logistics efficiency, are key factors to ensure access to these opportunities. From the analysis of the structure of the global value chain of fish farming in Tocantins State, some strategies were drawn to provide an effective mechanism to assist small-scale producers overcome these challenges and contribute to influence modern market chains and trade. It is evident that the sustainability of small-scale fish farming in Tocantins depends on increasing the added value to fish through different initiatives, whether directly related to product differentiation (e.g., Processing, seals of quality) or through access to new markets and marketing channels. New markets would be outside the production area and more specifically in large consumer centers - whether inside or outside the state of Tocantins. In terms of new marketing channels, selling arrangements such as public programs for food acquirement; live fish trade; Fair Trade certification; processing, and so on are examples of strategies that should be further explored.
  • Keywords: Markets and Trade, Value Chain Analysis, Fisheries Economics
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  • Barroso, Renata M., Pedroza, R. M. V. Flores, and A. Prysthon. 2014. Strategies for Market Inclusion of Small Scale Fish Farmers of the Tocantins State / Brazil. In: Towards ecosystem based management of fisheries: what role can economics play?: Proceedings of the Seventeenth Biennial Conference of the International Institute of Fisheries Economics and Trade, July 7-11, 2014, Brisbane, Australia. Complied by Ann L. Shriver & Melissa Errend. Corvallis, OR: International Institute of Fisheries.
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  • Fisheries Research & Development Corporation, World Wildlife Fund, MG Kailis Group, AquaFish Innovation Lab, NOAA Fisheries, The European Association of Fisheries Economists, Japan International Fisheries Research Society, United Nations University, NORAD
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