Aegir innovations : the journey untangling the web of social networking

Abstract

Social networking is the concept that personal connections can form a large web of people and institutions that are essential in an individual’s realization of a goal. Social networking plays an important role in almost every business venture. This has proved to be especially true in the story of Aegir Innovations LLC, a small research and development company. Every goal that the members of Aegir Innovations have accomplished has been either directly or indirectly related to a networking connection that they have maintained. In the case of this small startup, the social networks that were tapped into include personal friendships, family members, roommates, and random connections through multiple degrees of separation. While networking is not always an important aspect of an aspiring entrepreneur’s journey, in the case of Aegir Innovations, it has proved to be paramount.