SA@OSU Home
→
Browsing by Subject

Browsing by Subject "Asian"

Now showing items 1-2 of 2

Building brand equity for unfamiliar Asian brands' entry into global markets

Song, Sarah Sungsook (2013-05-03)

The purpose of this study is to fill a critical gap in brand equity literature by proposing and empirically testing a brand equity process model for unfamiliar Asian brands. Cue utilization theory (Easterbrook, 1959) and ...
Influence of parental acculturation on family meals, parent child-feeding behaviors, and child eating patterns and habits in Asian and Hispanic families

Thomas, Julie E. (2012-05-07)

Acculturation, defined as the process of adopting the behaviors and beliefs of the dominant host culture, is often associated with dietary change and negative health outcomes, such as increased risk for obesity and diet- ...

Now showing items 1-2 of 2

Search ScholarsArchive@OSU

Advanced Search

Browse

All of ScholarsArchive@OSU

My Account