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Browsing by Subject "Brand familiarity"
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(2010-04-29)The purpose of the study was to investigate practical guidelines based on empirical evidence for effective website design, including both home page and product pages. This research consists of two consecutive empirical s ...
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(2010-10-05)When apparel companies and retailers attempt to strengthen their established brands and existing markets, there are two primary strategies for companies and retailers: 1) adopting a new designer for an existing brand to ...
Now showing items 1-2 of 2
