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Browsing by Subject "Consumer behavior"
Now showing items 1-19 of 19
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The accuracy, applicability and transferability of contingent valuation measures for nonmarket goods (1993-06-04)Despite several decades of research developments, the survey-based contingent valuation (CV) method remains one of the most controversial topics in environmental economics. As the procedure matures and more applied stu ...
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Being and consuming : the dynamics of self and society in the marketing of alumni association brands (2008-07-15)This thesis employs cultural analysis to better understand the meanings consumers have for the brands they consume. This research uses qualitative methods to elicit and analyze the brand meanings alumni and students have ...
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(1997-08-18)
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(2009-02-17)The purposes of this study were to investigate consumers' responses (aesthetic response, approach response, and perceived risk) to two types of visual merchandise displays (full size mannequin and flat hanging display) i ...
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(1993-08-12)There is considerable evidence to support the hypothesis that seafood, poultry and meat are close substitutes in consumer demand. Thus the relationships among prices are important in determining consumption patterns ...
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(2010-04-29)The purpose of the study was to investigate practical guidelines based on empirical evidence for effective website design, including both home page and product pages. This research consists of two consecutive empirical s ...
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(2011-11-07)Creating effective functions in website designs that reduce consumers' anxiety in shopping online is a challenge common to most e-retailers. The present study investigated the roles of online reputation systems and insta ...
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(2009-06-05)Window displays are an important means by which retailers communicate with both current and potential consumers. The present study investigated how the use of context setting (with or without) in a window display and bac ...
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(International Institute of Fisheries Economics and Trade, 2008)Different types of wild dolphin excursions, particularly those that are in close proximity to dolphins may impact them in various degrees. This study investigated the supply and demand of different types of wild dolphin ...
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(International Institute of Fisheries Economics and Trade, 2008)The Finnish food service outlets can be categorized as commercial foodservice operators, public kitchens or staff restaurants. The aim of this paper is describe how much fish consumption varies between different types ...
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(2007-04-04)The EBM model of consumer decision making was used to guide the present study. According to this model when consumers make purchase decisions, they search for information from either internal and/or external sources. Whe ...
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(2008-07-14)The US bridal industry has grown over the last 80 years to become a multibillion dollar industry. Surprisingly, little research has been conducted concerning the consumer behavior of brides. The bride is in a situation ...
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(1994-06-06)The success of NIKE, Inc. is deemed miracle by professionals on both Wall Street and Madison Avenue. Research done in the past tends to credit the growth of NIKE, Inc. to its marketing strategies. By placing the achiev ...
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(2004-09-13)Culturally based stereotypes are a pervasive force behind quick judgments about behavior, intent, and beliefs which allow individuals to interact efficiently to meet their own goals. Gender stereotypes are present in m ...
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(2005-06-10)An increased frequency of eating meals away from home, increasing portion sizes in foods and a lack of information about the nutrient content of restaurant foods may be important factors related to increases in obesity ...
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(International Institute of Fisheries Economics and Trade, 2008)The role of convenience in explaining food attitudes and consumption has been discussed in several recent studies. The purpose of this study is to test a model of the relationship between convenience, attitudes and fish ...
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(International Institute of Fisheries Economics and Trade, 2008)The first purpose of this study is to consider the mediators-involvement and attitudinal loyalty-in the relationship between satisfaction and repurchase loyalty toward fish. In addition, the antecedents of the theory of ...
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(1995-05-05)Little empirical research has been conducted on self-gifts as a phenomenon of consumer behavior. A review of literature demonstrated that the phenomenon of self-gifts has been studied from the conceptual aspect, such ...
Now showing items 1-19 of 19
