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Browsing by Subject "Consumer profiling"
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(Elsevier, 2010-11)Mobile customers are increasingly being tracked and profiled by behavioural advertisers to enhance delivery of personalized advertising. This type of profiling relies on automated processes that mine databases containi ...
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(Elsevier, 2010-09)Mobile customers are being tracked and profiled by behavioural advertisers to be able to send them personalized advertising. This process involves data mining consumer databases containing personally-identifying or ano ...
Now showing items 1-2 of 2
