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Browsing by Subject "Consumers' preferences -- United States"
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(2008-03-31)This paper adopts the hedonic price model to study the impact of attributes on beer prices in the U.S. beer market. The price of beer is modeled as a function of beer characteristics. Our primary purpose is to investigat ...
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National culture and clothing values : a cross-national study of Taiwan and United States consumers (2003-10-30)According to Blackwell, Miniard, and Engel (2001), "[c]ulture has a profound effect on why and how people buy and consume products and services" (p. 320). In the present study, Hofstede's classifications of national cu ...
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