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Browsing by Subject "Fashion merchandising"
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A comparative study of apparel shopping orientations between Asian Americans and Caucasian Americans (1991-02-05)Very little empirical research has been conducted on Asian Americans as a whole in relation to their consumer behavior, specifically their clothing behavior. A review of literature demonstrated that Asian Americans ha ...
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(2007-04-04)The EBM model of consumer decision making was used to guide the present study. According to this model when consumers make purchase decisions, they search for information from either internal and/or external sources. Whe ...
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(1993-08-12)The adoption process is an information seeking and information-processing activity (Rogers, 1983,p. 21). Fashion information which consumers receive from various sources directly affects their decision to adopt or rej ...
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