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Browsing by Author "Jessen, Pernille Wegner"

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Profiling the Mobile Customer – Is Industry Self-Regulation Adequate to Protect Consumer Privacy When Behavioural Advertisers Target Mobile Phones? – Part II

King, Nancy J.; Jessen, Pernille Wegner (Elsevier, 2010-11)

Mobile customers are increasingly being tracked and profiled by behavioural advertisers to enhance delivery of personalized advertising. This type of profiling relies on automated processes that mine databases containi ...
Profiling the Mobile Customer – Privacy Concerns When Behavioural Advertisers Target Mobile Phones – Part I

King, Nancy J.; Jessen, Pernille Wegner (Elsevier, 2010-09)

Mobile customers are being tracked and profiled by behavioural advertisers to be able to send them personalized advertising. This process involves data mining consumer databases containing personally-identifying or ano ...

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