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Browsing by Author "Johnson, Aaron J."

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Browsing by Author "Johnson, Aaron J."

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  • A Demand System Analysis of Marketing Strategies for Apples and Pears in the Conventional Supermarket Environment 
    McFetridge, Marc V. (2003-11-25)
    This research examines how marketing strategies of produce managers affect consumer expenditures for fresh apples and pears. The objective of this study is to determine how display size, point-of-purchase material, pro ...
  • Food distribution channel overview : a guide for new manufacturers 
    Oregon State University. Extension Service; Beaman, Jill A.; Johnson, Aaron J. (Corvallis, Or. : Extension Service, Oregon State University, 2006-12)
    The food distribution system in the U.S. is complex. Many players—including middlemen—produce, manufacture, transport, distribute, market, and sell every type of food product imaginable. By the time a product is placed o ...
  • Grocery retailers in the Northwest : a guide for new manufacturers 
    Oregon State University. Extension Service; Beaman, Jill A.; Johnson, Aaron J. (Corvallis, Or. : Extension Service, Oregon State University, 2006-12)
    Grocery retailing is a big business that impacts every American. Retailers at the end of the food distribution channel greatly influence the food manufacturers at its beginning. Grocery retailers often are the only face ...
  • Using food brokers in the Northwest : a guide for new manufacturers 
    Oregon State University. Extension Service; Beaman, Jill A.; Johnson, Aaron J. (Corvallis, Or. : Extension Service, Oregon State University, 2006-12)
    Food business entrepreneurs who want to sell new products on retailer shelves need more than a unique product, great packaging, and luck. Successfully selling a product requires money, contacts, distribution, a marketing ...
  • Using food distributors in the Northwest : a guide for new manufacturers 
    Oregon State University. Extension Service; Beaman, Jill A.; Johnson, Aaron J. (Corvallis, Or. : Extension Service, Oregon State University, 2006-12)
    Creating a new food product is exciting; selling it is challenging. The thrill of creating a new product often subsides once the task of developing sales becomes the priority. Sales can be one of the most arduous and emo ...

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