This phenomenological inquiry explored the experiences of library leaders and discipline faculty members engaging in a collaborative instructional change initiative focused on a process-based learning pedagogy and led by ...

According to Engel, Blackwell, and Miniard (1993), evaluative criteria refer to "the standards and specifications used by consumers to compare different products and brands" (p. 51). Many studies have examined the impo ...

With Animal Welfare issues are becoming more prominent in the animal agriculture community, especially with the passing of California’s Proposition 2 during the November 2008 elections. This proposition, known as the Pre ...

When apparel companies and retailers attempt to strengthen their established brands and existing markets, there are two primary strategies for companies and retailers: 1) adopting a new designer for an existing brand to ...

The EBM model of consumer decision making was used to guide the present study. According to this model when consumers make purchase decisions, they search for information from either internal and/or external sources. Whe ...

As rates of obesity continue to rise in the United States, interest in restaurant menu labeling has become a growing phenomenon. Many proposed initiatives to require posted nutrition information at the point of sale or d ...

Generating annual revenue of over $4 billion dollars (The Collegiate Licensing Company, n.d.), the collegiate licensing presents a potential market that both apparel companies and universities can benefit from. While t ...