This thesis was designed and written with advertising stakeholders in mind. The aim of my thesis is to illustrate how listening to and understanding the behavior and voices of consumers from the perspective of a traine ...

The purpose of the present study was to determine consumer perceptions of apparel products in Internet shopping. According to the existing literature, four categories of perceptions play primary roles for apparel shoppin ...

This thesis examines perceptions of cooperation among small to medium sized enterprises (SME) in western Oregon's forest products industry. Recent changes in the industry, such as corporate consolidation, global market ...

In an increasing sedentary society, it is becoming even more important to encourage adolescent girls to participate and value physical activity. This document provides a study grounded in scholarly research exploring i ...

This research covers Japanese animation and its popularity in the United States. It focuses on hardcore fans for whom this animation has become part of their lives. Using interviews of self-identified anime fans, this ...

Identifying factors related to adolescent sexual activity is an important issue for health care, education, and public policy. This research explores the idea that sexual identity relates to adolescent sexual activity ...