http://hdl.handle.net/1957/12199 2013-05-22T14:54:58Z http://hdl.handle.net/1957/13724 Line Extension: Providing Inventory Management Barcoding Products and Services to the Wood Products Industry. A Teaching Case Study Vlosky, Richard P. In this case, the student is a senior partner in Corporate Planning Group (CPG), a strategy-consulting firm. The principals of National Systems, Inc. (the company) have retained CPG to develop a 5-year strategic marketing program to (1) strengthen current markets and (2) develop new markets for the company’s line of bar-coding products and services. The objectives for the student are to (1) evaluate the current market dynamics in the context of the position National Systems, Inc. occupies and (2) develop a strategic perspective on how the company can best take advantage of new market opportunities. 2004-02-01T00:00:00Z http://hdl.handle.net/1957/13723 A Case Study on How to Conduct an Industry Performance Review: The North American Paper Industry Paun, Dorothy A. This case study describes in detail how to conduct a performance review of forest product industries. This case study uses the paper industry for illustration, but the principles and methods presented are such that you will be able to conduct a performance review in any industry. 2005-03-01T00:00:00Z http://hdl.handle.net/1957/13722 Environmental Issues in the Forest Industry: Are there Market Opportunities? A Teaching Case Study Hansen, Eric In this case study, Willamette Industries, Inc. explores the potential of environmental marketing. The company conducted research to determine the views of their customer base. Based on this information and a description of the company’s external environment, students are asked to recommend a marketing strategy. 2004-02-01T00:00:00Z http://hdl.handle.net/1957/13717 Stopping the Slide -- Market Share Shifts in Structural Floors: A Teaching Case Study Hansen, Eric; Smith, Robert In this case study, an Oregon softwood lumber company faces deteriorating market conditions and loss of market share for its 2 x 10 and 2 x 12 floor joists in the southern California market. The evolution of the marketplace and the growth in market share of wood I-joists are explained in the context of a consultant’s report. Several factors are contributing to the company’s loss of market share, including the superior performance of wood I-joists and problems with the quality of solid sawn lumber. Students are asked to develop a set of recommended actions for the case company. 2001-05-01T00:00:00Z