http://hdl.handle.net/1957/12219 Sun, 26 May 2013 03:44:54 GMT 2013-05-26T03:44:54Z http://hdl.handle.net/1957/29245 Wood-based Entrepreneurs Toolkit: Public Relations McIsaac, John; Hansen, Eric McIsaac, John, and Eric Hansen. 2012. Wood-based Entrepreneurs Toolkit: Public Relations. Contributions in Education and Outreach No. 3c, Forest Research Laboratory, Oregon State University, Corvallis. Public relations is a key element of any company’s communications portfolio. For entrepreneurs, PR may be especially important because it comes at no direct cost and has a low total cost. This document outlines key principles of PR, illustrated by an example of a small sawmiller. This is a publication of the Oregon Wood Innovation Center (OWIC), Department of Wood Science and Engineering, College of Forestry, Oregon State University. Sun, 01 Apr 2012 00:00:00 GMT http://hdl.handle.net/1957/29245 2012-04-01T00:00:00Z http://hdl.handle.net/1957/28001 Wood-based Entrepreneurs Toolkit: Communicating Effectively With Your Customers Hansen, Eric; McIsaac, John; Oregon State University. Forest Research Laboratory Hansen, Eric, and and John McIsaac. 2012. Wood-based Entrepreneurs Toolkit: Communicating Effectively with your Customers. Contributions in Education and Outreach No. 3b, Forest Research Laboratory, Oregon State University, Corvallis. Effective and consistent communication with your customers is vital and should be approached in a holistic manner driven by customer needs, your marketing strategies, and key characteristics of your operation. This document outlines important principles of marketing communication, illustrated throughout with examples from two small, hypothetical companies. A worksheet is provided for your own communication planning. This is a publication of the College of Forestry/Forest Research Laboratory and of the Oregon Wood Innovation Center (OWIC), Department of Wood Science and Engineering, College of Forestry, Oregon State University. Sat, 25 Feb 2012 00:00:00 GMT http://hdl.handle.net/1957/28001 2012-02-25T00:00:00Z http://hdl.handle.net/1957/25843 Sustainable living handbook : a citizen's guide to thoughtful action Apel, Mark; Elliott, Catherine; Glenn, Erik; Prichard, Jon; Rashash, Diana; Simon, Darien; Simon-Brown, Viviane Tue, 01 Nov 2011 00:00:00 GMT http://hdl.handle.net/1957/25843 2011-11-01T00:00:00Z http://hdl.handle.net/1957/20080 Climate Change Handbook: A Citizen’s Guide to Thoughtful Action (printable booklet version) Apel, Mark; McDonell, Lauren; Moynihan, Jay; Simon, Darien; Simon-Brown, Viviane Wed, 01 Dec 2010 00:00:00 GMT http://hdl.handle.net/1957/20080 2010-12-01T00:00:00Z