http://hdl.handle.net/1957/14778 Tue, 21 May 2013 03:21:01 GMT 2013-05-21T03:21:01Z http://hdl.handle.net/1957/36720 Furniture Forms and Their Influence on Our Emotional Responses towards Interior Environments Dazkir, Sibel S.; Read, Marilyn A. The existing body of literature suggests that evoking emotions through design provides rich interactions. We tested Pleasure and Approach reactions of 111 participants towards two curvilinear and two rectilinear simulated interior settings. The curvilinear forms resulted in significantly stronger Pleasure ratings than the rectilinear forms. The circumplexes of emotions indicated that the curvilinear settings elicited higher amounts of pleasant-unarousing emotions (such as feeling relaxed, peaceful, and calm) than the rectilinear settings. The respondents desired to approach those settings more compared to the settings with only rectilinear lines. This research extends the empirical findings for study of emotions and forms by focusing specifically on furniture forms in the interior environment. This is the author's peer-reviewed final manuscript, as accepted by the publisher. The published article is copyrighted by Sage Publications Inc. and can be found at: http://eab.sagepub.com/. Sat, 01 Sep 2012 00:00:00 GMT http://hdl.handle.net/1957/36720 2012-09-01T00:00:00Z http://hdl.handle.net/1957/16015 Cues on apparel websites that trigger impulse purchases Dawson, Sandy; Kim, Minjeong Research has found an upward trend in impulse buying in general, and impulse buying is frequently foreseen among mall shoppers. Impulse purchases account for over $4 billion in annual sales in the U.S. (Mogelonsky, 1998). Retailers have found that over 50 percent of mall shoppers purchase on impulse (Nichols et al., 2001). More than one third of all department store purchases were bought on impulse (Bellinger et al.,1978) which makes impulse purchases very important to a retailer’s profits. Wed, 26 May 2010 15:45:12 GMT http://hdl.handle.net/1957/16015 2010-05-26T15:45:12Z