Honors College Thesis
 

Barbie Brains : The Effect of Barbie Dolls on Girls' Perception of Male and Female Jobs

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https://ir.library.oregonstate.edu/concern/honors_college_theses/3r074x03p

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  • In this experiment, 16 three to eight-year-old girls from the Corvallis area came to our lab with one of their parents. After having the child play with either a Barbie Doll or a control toy for five minutes, the experimenter orally administered a questionnaire designed to assess activation of gender stereotypes about jobs and self-perceived ability related to future career ability. The main hypothesis was that after playing with Barbie, girls would be more stereotypical during a picture task. The secondary hypothesis predicted that girls who played with Barbie would say that they could do fewer careers in a question task. Results were insignificant for the main hypothesis and the secondary hypothesis.
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