Browsing Contributions in Education and Outreach (Forest Research Laboratory) by Author "Hansen, Eric N."

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Wood-based entrepreneurs toolkit : strategic marketing

Hansen, Eric N. (Forest Research Laboratory, College of Forestry, Oregon State University, 2010-02)

Marketing integrates the various functions of a company to target specific markets in order to best meet the needs of customers and helps to create relationships with those customers. This document outlines key principle ...