Graduate Thesis Or Dissertation
 

Intercultural communication and the United States-Japan wood products trade

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https://ir.library.oregonstate.edu/concern/graduate_thesis_or_dissertations/wm117r072

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  • This paper seeks to answer whether problems in intercultural communication contribute to difficulties in wood products trade between the United States and Japan. It summarizes the more commonly heard complaints about the current state of this trade flow, including trade barriers and product specifications. It then offers a list of rules to follow in intercultural business situations, as distilled from various publications on the subject. The author surveyed American companies that export wood products to Japan and the Japanese companies that import the products to assess these companies’ performance in relation to these rules. The quantitative survey identified several key areas of concern to these businesses, and these concerns served as the basis to a series of qualitative interviews with the individuals who filled out the survey. The paper reports the comments of these interviewees and discusses the results. The paper finds that the interviewees do find intercultural communication to be problematic, reveals that the two sides interpret some aspects of their communication differently, and relates several pieces of advice offered by the participants concerning U.S.-Japan wood products trade. The paper concludes that the long distribution channels characteristic of the trade flow hinder the flow of information and thus prevent better communication.
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