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Line Extension: Providing Inventory Management Barcoding Products and Services to the Wood Products Industry. A Teaching Case Study

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dc.creator Vlosky, Richard P.
dc.date.accessioned 2009-12-22T22:36:51Z
dc.date.available 2009-12-22T22:36:51Z
dc.date.issued 2004-02
dc.identifier.citation Vlosky, Richard P. 2004. Line Extension: Providing Inventory Management Barcoding Products and Services to the Wood Products Industry. A Teaching Case Study. College of Forestry Case Study Series No. 5, Forest Research Laboratory, Oregon State University, Corvallis, Oregon en
dc.identifier.uri http://hdl.handle.net/1957/13724
dc.description.abstract In this case, the student is a senior partner in Corporate Planning Group (CPG), a strategy-consulting firm. The principals of National Systems, Inc. (the company) have retained CPG to develop a 5-year strategic marketing program to (1) strengthen current markets and (2) develop new markets for the company’s line of bar-coding products and services. The objectives for the student are to (1) evaluate the current market dynamics in the context of the position National Systems, Inc. occupies and (2) develop a strategic perspective on how the company can best take advantage of new market opportunities. en
dc.description.tableofcontents 3 Introduction -- 4 What is a Bar Code? -- 5 Why Do Retailers Require Bar Codes? -- 5 Accuracy of Keying In Prices and Product Data -- 5 Inventory control and management -- 6 Communication -- 6 Advertising -- 6 Marketing research data -- 6 Revenue and profits -- 6 Bar Coding in the Wood Products Industry -- 7 Bar Coding Technology: National Systems, Inc. -- 7 Operations and marketing -- 8 History and direction -- 8 Management -- 8 Description of current products -- 9 The current market space -- 10 Current Market Position -- 10 Industry structure -- 11 Niche Market -- 11 Current Strategic Environment for National Systems, Inc. -- 11 Product-Market Definition -- 11 Benefits offered -- 11 Customer groups -- 11 Substitution-in-use -- 11 Business Sector Prospects Analysis -- 12 Market Growth Rate -- 12 Competitive capability analysis -- 12 Competitive Environment -- 13 Threat of New Entrants -- 13 Bargaining Power of New Suppliers -- 13 Threat of Substitute Products or Services -- 13 Bargaining Power of Customers -- 13 Critical Issues -- 13 Demand issues -- 14 Desired Future Position -- 14 Strategic Advantages -- 14 Summary -- 15 Questions -- 16 Literature Cited en
dc.language.iso en_US en
dc.publisher Forest Research Laboratory, College of Forestry, Oregon State University en
dc.relation.ispartofseries College of Forestry case study series en
dc.relation.ispartofseries 5 en
dc.subject bar code en
dc.subject wood products en
dc.subject inventory control en
dc.title Line Extension: Providing Inventory Management Barcoding Products and Services to the Wood Products Industry. A Teaching Case Study en
dc.type Technical Report en


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