Accumulated evidence from social and cognitive psychology suggests that many behaviors are driven by processes operating outside of awareness, and an array of implicit measures to capture such processes have been develop ...

Advertisers often shy away from graphic, emotionally-charged programming under the assumption that the programming intensity will impair viewer recall, as well as negatively influence viewer perceptions. This paper emp ...

This research develops a theoretical account of cultural meanings as integral mechanisms in the normalization of credit/debt. Analysis derives these meanings from the credit/debt discourses and practices of 27 white midd ...

Mobile customers are increasingly being tracked and profiled by behavioural advertisers to enhance delivery of personalized advertising. This type of profiling relies on automated processes that mine databases containi ...

Estimating the means and standard deviations of environmental data remains a great challenge because a substantial percentage of observations lies below or above detection limits. The inadequacy of several common, ad ho ...