Browsing Faculty Research Publications (College of Business) by Subject "Privacy-enhancing technologies"

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Profiling the Mobile Customer – Is Industry Self-Regulation Adequate to Protect Consumer Privacy When Behavioural Advertisers Target Mobile Phones? – Part II

King, Nancy J.; Jessen, Pernille Wegner (Elsevier, 2010-11)

Mobile customers are increasingly being tracked and profiled by behavioural advertisers to enhance delivery of personalized advertising. This type of profiling relies on automated processes that mine databases containi ...