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Department of Design and Human Environment
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(2013-05-03)The purpose of this study is to fill a critical gap in brand equity literature by proposing and empirically testing a brand equity process model for unfamiliar Asian brands. Cue utilization theory (Easterbrook, 1959) and ...
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(2013-05-02)The purpose of this study was to compare the proposed women's college styles for day and evening in selected magazines to the documented apparel of college women from Oregon State College in the 1949-1957 time period. Th ...
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(Sage Publications Inc., 2012-09)The existing body of literature suggests that evoking emotions through design provides rich interactions. We tested Pleasure and Approach reactions of 111 participants towards two curvilinear and two rectilinear simulate ...
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(2012-09-13)The sinking of the RMS Titanic has achieved a difficult feat – it has remained culturally relevant. The dedication of the general public to understanding Titanic is evident in many avenues of popular and consumer culture ...
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(2004-04-23)The research evaluated the remodeled lobby and reception office of the Linn- Benton Housing Authority, Albany, Oregon. Programming goals identified five needs: protect client privacy, provide for orderly queuing at the ...
