Browsing Department of Design and Human Environment by Subject "Wedding costume -- Purchasing"

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In search of the dress : an analysis of the consumer decision making process of brides

Weiss, Jennifer D. (2008-07-14)

The US bridal industry has grown over the last 80 years to become a multibillion dollar industry. Surprisingly, little research has been conducted concerning the consumer behavior of brides. The bride is in a situation ...