Faculty Research Publications (Design and Human Environment)

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Furniture Forms and Their Influence on Our Emotional Responses towards Interior Environments

Dazkir, Sibel S.; Read, Marilyn A. (Sage Publications Inc., 2012-09)

The existing body of literature suggests that evoking emotions through design provides rich interactions. We tested Pleasure and Approach reactions of 111 participants towards two curvilinear and two rectilinear simulate ...
Cues on apparel websites that trigger impulse purchases

Dawson, Sandy; Kim, Minjeong (2010-05-26)

Research has found an upward trend in impulse buying in general, and impulse buying is frequently foreseen among mall shoppers. Impulse purchases account for over $4 billion in annual sales in the U.S. (Mogelonsky, 1998) ...