Abstract:
Research has found an upward trend in impulse buying in general, and impulse buying is frequently foreseen among mall shoppers. Impulse purchases account for over $4 billion in annual sales in the U.S. (Mogelonsky, 1998). Retailers have found that over 50 percent of mall shoppers purchase on impulse (Nichols et al., 2001). More than one third of all department store purchases were bought on impulse (Bellinger et al.,1978) which makes impulse purchases very important to a retailer’s profits.
