mirage   mirage   mirage

Profiling the Mobile Customer – Is Industry Self-Regulation Adequate to Protect Consumer Privacy When Behavioural Advertisers Target Mobile Phones? – Part II

DSpace/Manakin Repository

Show simple item record

dc.creator King, Nancy J.
dc.creator Jessen, Pernille Wegner
dc.date.accessioned 2010-12-02T00:55:04Z
dc.date.available 2010-12-02T00:55:04Z
dc.date.issued 2010-11
dc.identifier.citation King, N. J., & Jessen, P. W. (2010). Profiling the mobile customer – Is Industry Self-Regulation Adequate to Protect Consumer Privacy When Behavioural Advertisers Target Mobile Phones? – Part II. Computer Law and Security Review, 26(6), 595-612. doi:10.1016/j.clsr.2010.09.007 en_US
dc.identifier.uri http://hdl.handle.net/1957/19453
dc.description This is the authors’ revised personal version of the text of the final journal article (to reflect changes made in the peer review process). The final published version can be found at: http://www.sciencedirect.com/science/journal/02673649 en_US
dc.description.abstract Mobile customers are increasingly being tracked and profiled by behavioural advertisers to enhance delivery of personalized advertising. This type of profiling relies on automated processes that mine databases containing personally-identifying or anonymous consumer data, and it raises a host of significant concerns about privacy and data protection. This second article in a two part series on “Profiling the Mobile Customer” explores how to best protect consumers’ privacy and personal data through available mechanisms that include industry self-regulation, privacy-enhancing technologies and legislative reform.1 It discusses how well privacy and personal data concerns related to consumer profiling are addressed by two leading industry self-regulatory codes from the United Kingdom and the U.S. that aim to establish fair information practices for behavioural advertising by their member companies. It also discusses the current limitations of using technology to protect consumers from privacy abuses related to profiling. Concluding that industry self-regulation and available privacy-enhancing technologies will not be adequate to close important privacy gaps related to consumer profiling without legislative reform, it offers suggestions for EU and U.S. regulators about how to do this. en_US
dc.language.iso en_US en_US
dc.publisher Elsevier en_US
dc.relation.ispartofseries Computer Law and Security Review en_US
dc.relation.ispartofseries Vol. 26 (2010) en_US
dc.subject Consumer profiling en_US
dc.subject Behavioural advertising en_US
dc.subject Targeted marketing en_US
dc.subject Mobile phones en_US
dc.subject Mobile commerce en_US
dc.subject Privacy en_US
dc.subject Data protection en_US
dc.subject Sensitive data en_US
dc.subject Industry self-regulation en_US
dc.subject Fair information practices en_US
dc.subject Privacy-enhancing technologies en_US
dc.title Profiling the Mobile Customer – Is Industry Self-Regulation Adequate to Protect Consumer Privacy When Behavioural Advertisers Target Mobile Phones? – Part II en_US
dc.type Article en_US
dc.identifier.doi 10.1016/j.clsr.2010.09.007


This item appears in the following Collection(s)

Show simple item record

Search ScholarsArchive@OSU


Advanced Search

Browse

My Account

Statistics