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Grocery retailers in the Northwest : a guide for new manufacturers

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dc.creator Oregon State University. Extension Service
dc.creator Beaman, Jill A.
dc.creator Johnson, Aaron J.
dc.date.accessioned 2011-03-10T18:39:26Z
dc.date.available 2011-03-10T18:39:26Z
dc.date.issued 2006-12
dc.identifier.uri http://hdl.handle.net/1957/20442
dc.description Published December 2006. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog en
dc.description.abstract Grocery retailing is a big business that impacts every American. Retailers at the end of the food distribution channel greatly influence the food manufacturers at its beginning. Grocery retailers often are the only face that consumers see in the food distribution channel; thus, they are the most powerful gatekeepers between food manufacturers and consumers. One of the greatest challenges for food manufacturers is to sell new products to retailers. This publication covers how retailers work, what they look for in new products, and how they select new products. It highlights retailers in the Northwest and offers words of wisdom from several of them. This information will help new food manufacturers as they begin distributing to retailers or expand distribution to larger retailers. en_US
dc.language.iso en_US en_US
dc.publisher Corvallis, Or. : Extension Service, Oregon State University en_US
dc.relation.ispartofseries EM (Oregon State University. Extension Service) en_US
dc.relation.ispartofseries 8924 en_US
dc.relation.ispartofseries EM en_US
dc.relation.ispartofseries 8924 en_US
dc.subject.lcsh Grocery trade -- Northwest, Pacific en_US
dc.title Grocery retailers in the Northwest : a guide for new manufacturers en_US
dc.type Technical Report en_US
dc.description.peerreview yes en_US

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