Abstract:
Food business entrepreneurs who want to sell new products on retailer shelves need more than a unique product, great packaging, and luck. Successfully selling a product requires money, contacts, distribution, a marketing plan, and aggressive selling. While many food manufacturers handle their own sales, others have discovered that food brokers are a great resource. Brokers often are the only way that a new food manufacturer can gain access to retailers and consumers. This publication explains how new food manufacturers can benefit from using a food broker. It covers the broker’s role, when to use a broker, broker requirements, commissions and fees, and contracts. It also explains how to choose and manage a broker and offers words of wisdom from food brokers in the Northwest. This information can help you be better
prepared when interviewing potential brokers.
