Abstract:
With the renewed interest in direct marketing activity, more and more farmers are asking, Is direct farm‑to‑consumer marketing the answer? This question can best be answered after assessing:
• Personal abilities and desire to sell directly to consumers
• The farming operation’s compatibility with direct marketing
The assessment should also include a review of direct marketing alternatives and their advantages and disadvantages. With a knowledge of direct marketing alternatives, producers can evaluate their marketing needs and assess the feasibility of direct marketing for satisfying those needs.
