Farmer-to-consumer marketing, 3 : merchandising, pricing, and promotional strategies

SA@OSU Home
→
Extension & Experiment Station Communications
→
Extension Service and Agricultural Experiment Station
→
Extension Service -- Pacific Northwest Extension Publishing
→
View Item

Farmer-to-consumer marketing, 3 : merchandising, pricing, and promotional strategies

Oregon State University. Extension Service; Washington State University. Extension; University of Idaho. Extension; United States. Dept. of Agriculture; Burt, Lawrence A.; Wolfley, Blair F.; Pacific Northwest Cooperative Extension

Name: pnw203-e.pdf

Size: 182.7Kb

Format: PDF

Description: Farmer-to-consumer marketing, 3 : merchandising, pricing, and promotional strategies.pdf

View/Open

URI: http://hdl.handle.net/1957/20664

Date: 2009-06

Abstract:

A successful direct farm maketing business requires a knowledge and understanding of effective marketing and management practices. This publication discusses what services and choices to offer customers and how to price and promote items for sale.