Abstract:
electing a good location for a direct farm‑to‑consumer enterprise is of
primary importance in direct marketing. Although roadside stands, U-pick
operations, and farmers markets can and do operate in different locations and settings, certain key factors contribute to a satisfactory direct market location:
• Being on a well‑traveled road near population centers
• Having good visibility from the customer’s viewpoint
• Being away from sharp curves, hill crests, high‑speed highways, and other hazards to safe entry and exit
• Being on the right side of a road leading into town
• Having access to all the utilities you will need
• Being near other direct marketing enterprises
